At the University of Wisconsin–Madison, we’re not content with the status quo. Our online master’s degree in engineering data analytics pushes boundaries, and our Marketing for Technical Professionals (EPD 614) course is no exception.
Why Marketing Matters for Engineers
As an engineer equipped with the data analytics expertise needed to make critical data-supported decisions, you’ll already be an asset to your organization. But armed with a deep understanding of marketing, you’ll become indispensable. Mastering marketing principles can help you collaborate seamlessly with marketing teams, promote your ideas and projects more successfully, secure support from upper management and enhance your service to both internal and external clients.
This is why the University of Wisconsin–Madison offers Marketing for Technical Professionals (EPD 614) as an elective course in our online master’s degree in engineering data analytics program.
Course Highlights
Here we’ll outline some of the topics you may learn, assignments you may complete and skills you may acquire in Marketing for Technical Professionals. We regularly update our course curriculum to keep our students informed of the latest and most important trends in marketing.
Key Topics
- Creating customer value, engagement and marketing strategy
- Consumer and business markets and buyer behavior
- Developing new products and managing the product life cycle
- Marketing channels, retailing and wholesale
- Integrated marketing communications strategy: advertising, sales, online, and social media
- Creating competitive advantage
- Global marketplace and social responsibility and ethics
Sample Assignments
- Interview a professional currently working in marketing.
- Read case studies and answer related questions.
- Hold online discussions with classmates on marketing-related issues.
- Participate in live web discussions.
- Complete a variety of critical thinking exercises.
- Create and present an original marketing plan.
Skills You’ll Master
By the completion of this course, you’ll be able to:
- Understand the role of marketing within overall business operations and the necessary technical contributions.
- Understand the structure and components of a marketing plan, including the elements of the marketing mix and how to balance marketing efforts across both marketing and technical teams.
- Apply target marketing, market segmentation and product or service positioning, integrating technical information for greater accuracy and specificity.
- Advise marketing teams on competing technical offerings, product comparisons, product life cycle positioning and innovation capabilities.
- Research and develop a new marketing plan or evaluate an existing plan, ensuring alignment with customer needs, marketing activities and key organizational goals.
- Explain how your marketing plan aligns with customer needs, marketing activities and key organizational objectives.
- Provide a technical perspective on the social, ethical, environmental and sustainability aspects of marketing decisions.
Our Engineering Data Analytics Master’s Degree Is Your Catalyst for Advancement
Are you curious about the career possibilities for engineers with the data analytics skills? You’ll find a variety of advanced career opportunities, many of which require marketing expertise, on our website. All begin with the proficiencies you’ll develop in our online master’s degree in engineering data analytics.
Created for working professionals like you, our online program provides the flexibility to complete coursework on your own schedule from virtually anywhere — in Wisconsin, or across the world.
Our 30-credit program enables you to choose 15 credits of elective courses aligned with your professional interests and aspirations. You can also select from established concentrations in leadership, manufacturing or sustainable systems. No matter your chosen course of study, you’ll be guided by UW–Madison’s renowned faculty every step of the way.
Ready to redefine your engineering data analytics career? Apply now and join a community of innovators shaping the future.