Decisionmaking as a Competitive Advantage Choosing by Advantages (CBA)

Make better decisions, faster, and defend them with confidence. You'll learn Choosing by Advantages (CBA), the sound decisionmaking system used across capital-intensive industries to select the right alternative and set sound priorities among competing proposals, from an instructor trained and mentored directly by CBA's founder.*

From there, you'll practice real scenarios, from quick mental decisions to complex, multi-alternative selections, using the Tabular Method and MS Excel CBA Workbook. You'll also learn to prioritize competing proposals under budget or time limits, account for life cycle cost, and integrate CBA with Lean's A3 process.

*Please note that the term "decisionmaking" is used intentionally in accordance with the formal CBA methodology, which employs this non-traditional spelling.

Who Should Attend?

  • Strategic Leaders: Executives, managers, and stakeholders sponsoring or overseeing decisions in capital-intensive industries
  • Project and Team Leaders: Project managers and team leaders facilitating collaborative decisionmaking in manufacturing investment and facilities improvement
  • Technical and Analytical Professionals: Engineers, technical leads, business analysts, and consultants who evaluate options and recommend major investments
  • Construction Professionals: Contractors, construction managers, and project delivery teams making decisions on capital construction projects

What You Will Learn

  • Make sound, defensible decisions you can back with data and logic, not guesswork
  • Set priorities among competing proposals when budget or time is limited
  • Reduce conflict and build faster buy-in with a transparent, repeatable process
  • Bring practical tools, like the Tabular Method and CBA Excel Workbooks, back to your team
  • Build internal capability by teaching and mentoring others in sound decisionmaking