University of Wisconsin-Madison

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Interdisciplinary Professional Programs

Decisionmaking as a Competitive Advantage Choosing by Advantages (CBA)

interpro.wisc.edu/RA00027See upcoming dates

Course Overview

Make better decisions, faster, and defend them with confidence. You'll learn Choosing by Advantages (CBA), the sound decisionmaking system used across capital-intensive industries to select the right alternative and set sound priorities among competing proposals, from an instructor trained and mentored directly by CBA's founder.*

From there, you'll practice real scenarios, from quick mental decisions to complex, multi-alternative selections, using the Tabular Method and MS Excel CBA Workbook. You'll also learn to prioritize competing proposals under budget or time limits, account for life cycle cost, and integrate CBA with Lean's A3 process.

*Please note that the term "decisionmaking" is used intentionally in accordance with the formal CBA methodology, which employs this non-traditional spelling.

Who Should Attend

  • Strategic Leaders: Executives, managers, and stakeholders sponsoring or overseeing decisions in capital-intensive industries
  • Project and Team Leaders: Project managers and team leaders facilitating collaborative decisionmaking in manufacturing investment and facilities improvement
  • Technical and Analytical Professionals: Engineers, technical leads, business analysts, and consultants who evaluate options and recommend major investments
  • Construction Professionals: Contractors, construction managers, and project delivery teams making decisions on capital construction projects

Learning Outcomes

  • Make sound, defensible decisions you can back with data and logic, not guesswork
  • Set priorities among competing proposals when budget or time is limited
  • Reduce conflict and build faster buy-in with a transparent, repeatable process
  • Bring practical tools, like the Tabular Method and CBA Excel Workbooks, back to your team
  • Build internal capability by teaching and mentoring others in sound decisionmaking

Course Outline

Day 1

  • Foundational Information: Learn CBA's core definitions, principles, and vocabulary, and recognize common unsound decisionmaking methods
  • Mutually Exclusive Alternatives: Apply methods from quick mental decisions to the Tabular Method for complex, multi-alternative choices
  • Tools & Techniques: Use the MS Excel CBA Workbook and online software to support sound decisionmaking

Day 2

  • CBA in Practice: See CBA demonstrated and get your process questions answered
  • Priority and Resource Allocation Decisions: Set priorities among nonexclusive proposals using the Priority Ratio and margin analysis
  • Complex Allocation Decisionmaking: Prioritize and test allocation decisions under budget or time constraints
  • Special Situations: Apply CBA to life cycle cost decisions and integrate it with Lean's A3 process

Instructor

John Koga

John Koga is a retired vice president of The Boldt Company, a prestigious construction firm founded in 1889 and recognized as an ENR Top 100 company. The Boldt Company has been a leader in Lean Construction principles for over two decades, known for its innovative Integrated Lean Project Delivery (ILPD™), takt-time planning, built-in-quality, safety, and Choosing By Advantages (CBA) Decisionmaking.

John was an early adopter of CBA and introduced it to the lean construction community, significantly influencing lean methodologies in construction projects. As a vice president at Boldt, he championed these initiatives, fostering a culture of continuous improvement and excellence. His career included twenty years of consulting and teaching across various markets and project types. Mentored by CBA originator Jim Suhr since 2003, John assembled and taught this CBA training program for over ten years. At Boldt, he taught CBA to many clients and at Lean Construction Institute Congresses. As an independent consultant, he has taught Lean Construction and CBA for companies like McNeilus Truck and Oshkosh Corporation.

Upcoming dates