To help us assess our content and navigational features, and to develop ways to improve them, we may collect overall usage data. Occasionally we may use a commercial service to collect data about Web Site usage. We collect information that you volunteer such as your name, email address, postal address, phone number, and other information necessary to process your request. We never sell or share the information you provide to parties beyond the University. Please contact us if you have any questions or concerns.
In addition to cookies, we may use other technologies, including single-pixel gifs (also known as web beacons) on our websites and in promotional email messages or newsletters. Web beacons allow us to measure the actions of a user opening the page that contained the web beacon. We use web beacons to assist us in determining how many users have visited certain pages or opened messages or newsletters, improve user experience, and manage site content. When you click on a link on a page with a web beacon, we may record your response to customize our offerings to you. We may use this information to tailor advertising to you on social media, including, but not limited to Facebook, Twitter, LinkedIn, Google+ and YouTube.
The Transportation Information Center may occasionally uses Online Behavioral Advertising (OBA), sometimes called “interest-based advertising.” OBA uses information collected across multiple websites that you visit—including this site—to predict your preferences or infer interests and to show you ads that are more likely to be of interest to you, including advertisements for the University of Wisconsin–Madison Transportation Information Center. Information about how you can opt out of third-party use of OBA cookies is found here: http://www.networkadvertising.org/choices/.
We also use Oracle Eloqua to help us recruit learners through some marketing campaigns. The Eloqua tracking cookie is offered by a range of University websites, which enables the University to measure website usage across the University. In addition to anonymous tracking, and only if you choose to directly submit your personal information on certain University web forms, we will then also track your use of University websites in combination with personal information that you have shared with the University via other sources. This combination of information will be shared only with appropriate, authorized University staff.
What We Do with Your Information
We are committed to protecting your privacy. Under no circumstances do we rent, trade, or share your personal information with any other company for their marketing purposes without your consent. We use your personal information for internal purposes such as processing and keeping you informed.
Where we have your express or implied consent, or where we are otherwise permitted by law, we may periodically send you email about services, events, and learning opportunities at the Transportation Information Center, or other announcements we think you might find interesting. We may send this information by mail, email, SMS and telephone. If you do not wish to receive such emails in the future, contact us, or please click the “unsubscribe” link on any promotional email, SMS, or other commercial message you receive from us.
It is not our intent to collect personal data from children under the age of 13. We request that children under the age of 13 not submit personal data to us through our websites.
How We Protect Your Personal Data
When you use our Website, we use Secure Sockets Layer (SSL) technology to encrypt the transfer of all information between your computer and our servers, including to any third-party servers we contract with as described above. If you choose to submit personally identifiable information to the Oracle Eloqua service described above, that information is furthermore encrypted at all times during storage in Eloqua.
The Transportation Information Center website contains links to other independently run websites within the University of Wisconsin–Madison network and to some sites outside the “wisc.edu” domain. We are not responsible for the privacy practices or the content of such websites.